Trends in cloud-computing are driving the best practices among operational excellence for businesses of all sizes, including those of self storage. Cloud computing is the on-demand availability of computer system resources, especially data that is stored on these systems. Software-as-a-service (Saas) is a component under the umbrella of cloud computing. Analysts at Gartner say that by 2025, 85% of businesses in the U.S. will have adopted a cloud- first approach for their businesses, in order to reach goals for their digital strategies.
The challenges that face businesses who fail to adapt to this new trend are insurmountable:
1. Lack of business: Without a digital strategy, you will face difficulty attracting clients who are looking to the web to find a self storage unit to house their items.
2. Burnout: Inefficiencies in operational processes will emerge as a result of operators having to do everything manually, and in times of The Great Resignation, self storage facilities are already understaffed..
3. High operating costs: And keep in mind if you have an outdated management system, they are expensive to manage and update, and will not integrate other cloud based systems on the market.
4. Customer Dissatisfaction: The customer is your most important shareholder and if you cannot deliver on fulfilling the customer experience and value they expect from you to remain loyal, then you will find that you are losing your customers.
What’s cutting edge about cloud solutions is that all the data is stored and centralized so that storage managers can extrapolate information about their tenants, and make decisions to improve the quality of tenants they have. Gone are the days of guesswork, and welcome to big data that is accessible to you and your facility, no matter the size.
Among this massive benefit to managers, cloud computing is simple and efficient to use because it does not require in-house IT teams to constantly have to manage and fix the software; trained engineers and professionals for the cloud company are handling the back-end maintenance for the software. And most importantly, all the data is backed up, so you never have to worry about a natural disaster or some other threat destroying your data and information.
So, now that the dangers of failing to adapt are clear, what is your next step? Start with evaluating your operations right now: are you using a cloud based storage solution, such as sitelink? If you are, then you are already on the right track. Using the right storage management software will allow you to integrate with other cloud software that you will need, such as a lien to auction solution, and an auction platform.
Once you have the Saas set up and your operational expenses and management are finally efficient, you can focus on providing value to your customers by delivering on customer satisfaction. And that is how you retain your customers.